Halal Tourism

Airline Fails, Despite Halal Alignment

Rayani Air, heralded as Malaysia’s first halal airline, has been grounded by aviation authorities. The company was overpowered by the stale economic setting, even at a time when customers had abandoned the country’s legacy carrier, Malaysian Airlines. The really-short-lived case study is an awkward confluence of religion and commerce, in part because the owner is not Muslim, begging questions about hijacking faith. We will let others debate those philosophical issues. Our viewpoint relates to managing a business venture: Failed cash flow is a near-certain death blow and second-round investors are not persuaded by marketing prowess alone.

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Halal Tourism
Achieving Muslim Tourists’ Satisfaction and Loyalty
Mohamed Battour

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