Affinity Commerce

Targeting Muslim consumers requires more than a halal label. Fundamental approaches that build brand affinity are also relevant across the Islamic world. How is the merchandise positioned vis-à-vis competitors in the marketplace? Does the product line have a faith-based personality? Enthusiasm for the potential of halal-related profits is checked by commercial reality.

Featured Selection

Brand Islam
The Marketing and Commodification of Piety
Faegheh Shirazi

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Button

By using the button to purchase this book on amazon.com, you help to keep our content free for all. There is no direct cost to you. We appreciate the anonymous signal of encouragement.

Compliance Matters

Read the fine print. Cranganore operates worldwide. However, the company cannot offer all services in every jurisdiction or to all businesses. We may act in concert with locally-regulated entities in some cases.

Advertising Notice

The website sponsor is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Take-Away Wisdom

We offer insight on a selection of recently-published books that are relevant to Islamic finance and halal industry.

Books at Mosque

Shop at our book kiosk. The titles on this curated list could be useful additions to your private library. We spotlight a timely work for each category on this site.