Halal Ventures

Looking for a Halal Restaurant?

Muslim-friendly dining apps are a logical extension of the internet economy. But companies may quickly discover that their niche market is being overwhelmed with competition from unexpected players. The good news is that there are plenty of case studies on which ummah-focused startups can rely for business-strategy perspective. The bad news is that cities like Kuala Lumpur and Dubai, however cosmopolitan, may still not be able to offer the critical mass for a viable business model.

The dining-app business survives on razor-thin margins. It usually makes money by charging restaurants a token reservation fee. That approach demands a sizeable marketing budget to build restaurant sign-ups and a complementary outlay to generate consumer buzz. The cost cover for those expenses is hard to achieve, likely requiring dining-app companies to develop added revenue streams. For investors, the key to success in this space may be finding apps with multi-directional income streams, including geographic reach.

Our Vantage Point: The dining-app business is surprisingly complex. The consumer market is highly fragmented, siphoning off critical mass. Companies further underestimate substantial marketing requirements.

© 2017 Cranganore Inc. All rights reserved.
Unauthorized use and/or duplication of any material on this site without written permission is prohibited.

Image: Traveling Muslims have difficulty finding halal restaurants. Credit: Annapustynnikova at Can Stock Photo.

Required Notification: The website sponsor is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Featured Selection

Ecosystem Arabia
The Making of a New Economy
Amir Hegazi

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Button

By using the button to purchase this book on amazon.com, you help to keep our content free for all. There is no direct cost to you. We appreciate the anonymous signal of encouragement.

Compliance Matters

Advertising Notice

The website sponsor is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Take-Away Wisdom

We offer insight on a selection of recently-published books that are relevant to Islamic finance and halal industry.

Books at Mosque