Affinity Commerce

Retail Sales Reinvented in Islamic World

Expressing religious affinity in the marketplace is seldom controversial, regardless of faith orientation. But percolating disposable income across the Islamic world is lending support to curious forms of commercialization, including halal cat food and halal house paint. Our interpretation is far more benign than rising fundamentalism. Rather, manufacturers are trying to use halal certification to drive sales volume in highly competitive markets. Consumers themselves, perhaps with a nudge from authorities, will ultimately separate the wheat from the chaff, as companies discover that halal certification is no panacea for inadequate market research.

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Essential Reading

As a complement to this blog post, we offer suggestions for further reading. Industry practioners and academic experts provide context for our business priorities.

The Qur'an and the Bible is an academic work, primarily aimed at those scholars who pursue critical interpretation of religious texts. While an exegetical study may sound too severe for lay readers, the selection is highly-relevant to those looking to untangle the many strands of monotheism as part of their own journey of faith. One common problem with comparison studies is that they take a Muslim view of the Bible or a Christian view of the Qur'an. This highly-learned, highly-readable material roots its analysis in a cultural and historical perspective, avoiding an overt theological bias that might other derail analysis. Our enthusiasm for the book in part sprouts from the array of insight into these primary religious texts that is drawn from collateral documentation. At about one-thousand pages, this monumental volume is a smorgasboard of insight to be savored over time; it makes a fresh contribution to the essential underpinnings of an interfaith dialogue.

Affinity Commerce Choice

Halal Food goes well beyond issues associated with ritual slaughter, focusing on ethical and health concerns, among other important points. Many books on this subject are meal-preparation guides. This material is a socio-economic journey across the Muslim world.

We recommend this work because it provides useful insight on why halal products are common in global markets, irrespective of faith affinity. For the businessman, it clarifies why the halal market is so dynamic and why the largest enterprises align with this consumer segment.

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Featured Selection

Brand Islam
The Marketing and Commodification of Piety
Faegheh Shirazi

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Take-Away Wisdom

We offer insight on a selection of recently-published books that are relevant to Islamic finance and halal industry.

Books at Mosque